Brand Assets
This document and resources are provided to Adams MultiMedia associates and publications to aid their branding and marketing efforts. Use of these assets outside Adams MultiMedia without prior written permission is prohibited.
Horizontal Logo
Horizontal Logo with Positioning Statement
Stacked Logo
Stacked Logo with Positioning Statement
TYPEFACE
The brand typeface (Futura) is available on Adobe TypeKit.
HEADLINE FONT
The font that should be primarily used for titles and headers is Futura PT Heavy.
BODY FONT
The font that should be primarily used for body text is Futura PT Medium.
ACCENT FONTS
Any fonts within the Futura PT family may be used as a secondary, accent font. A few examples are: Futura PT Book, Futura PT Book Oblique, Futura PT Medium Oblique, Futura PT Heavy Oblique, Futura PT Cond and Futura PT Cond Oblique
LOGO FONTS
In the logo, Adams MultiMedia is in Didot Regular, and the theme line is Avenir Medium.
Primary Colors
AMM Red
Pantone 7621C
RGB: 177, 32, 40
CMYK: 21, 100, 95, 13
HEX: b12028
AMM Black
Pantone Black C
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
HEX: 000000
AMM Gray
Pantone Cool Gray 11C
RGB: 184, 86, 90
CMYK: 66, 57, 51, 29
HEX: 54565a
AMM Light Red
Pantone 7621C tint 40%
RGB: 234, 170, 161
CMYK: 5, 38, 29, 0
HEX: eaaaa1
AMM Light Gray
Pantone Cool Gray 11C tint 20%
RGB: 219, 218, 219
CMYK: 13, 10, 10, 0
HEX: dbdadb
Business Card Options
Option One
Option Two
Option Three
Option Four
Option Five
Letterhead & Envelope
For questions or brand asset support, please contact The High Road Agency at admin@thehighroadagency.com.